March newsletter 2016

Polymer Resources Employee Anniversaries

  • Farmington:
  • Fred Jerome 26 years
  • Matt Johns 3 years
  • George Kelly 21 years
  • Jose Rosado 1 year
  • James Thomas 2 years
  • Rochester:
  • Nyirou Deng 6 years
 

Thank You for Your Hard Work& Dedication! We Appreciate You!

 

PRL NEWS & ANNOUNCEMENTS

*Thursday March 31st  Cigna- mandatory meetings for those employees with Medical coverage – please schedule posted around plant
*Plansource (our Benefit Portal) is now active for every employee – enrollments and changes/terminations
can be processed thru your individual account.
*Saturday April 9th Cintas will be here for CPR/First Aid/AED training

Please contact Stephanie Vollono with any questions.

 

 

 

 

 

 

 
 

Marketing                         by Todd Hotes

This coming year we’ll be focusing on a marketing plan centered on the digital realm. As we’ve seen in the field, the Polymer brand needs a boost and using digital media as a means, it allows us to reach the largest group of targeted audience
the fastest, with many metrics gauged to determine the ROI. Unlike print media, digital media enables resources to be allocated in a more granular strategy utilizing many different platforms. The strategy we derived will be facilitated using these three
methods.

  1. Inbound marketing
  2. LinkedIn
  3. Strategic Alliances

Inbound Marketing:
We will develop a sales funnel in order to better identify the who, what, and where of the prospects. We will be interviewing our technical team to develop content that will engage the prospects when they are researching information,
before they are even ready to buy. Using various media (video, eBooks, case studies, whitepapers) we will use a variety of methods to promote the content to produce leads. Promotion is accomplished through our LinkedIn activities, paid advertising such
as Google and LinkedIn ads, our strategic alliance work, and SEO methods.

  • We’ll establish an effective offer path which means that we will create calls-to-action, landing pages, the appropriate forms, thank-you pages, and follow-up emails that all work together.
  • We will also make good use of Google’s retargeting ads to keep our brand on their radar.
  • We’ll set up workflows that help move leads down the buyer funnel as they enjoy more content and build their confidence in our company.
  • We’ll work to establish effective means of transitioning interested parties into the internal sales processes.

LinkedIn:
The premise for LinkedIn is that it is a prospecting and relationships tool. We can identify specific individuals and companies that use LinkedIn and begin to build relationships with them. We will create a LinkedIn group where we can
shape and guide discussions and invite partners in to offer expert opinion. We will invite people and companies into our group that we want to make relationships with. The goal is to set up Polymer Resources as a leader in the space. This will help
us open the door to relationships that are key to bringing in new clients.  We will produce content for this area in much the same way as with the inbound marketing. This content and its subsequent discussion will eventually lead them in some way
back to the website where we can insert them into our retargeting group and sales funnel.

Strategic Alliances:
What we will do is create relationships with businesses that have the same prospect base (e.g. the machinery manufacturers, the facilities services companies, insurance companies, etc.). If we pool some of our marketing efforts
with companies that share our same target, we can easily expand the reach of our advertising efforts to more people that are qualified to receive our message.

 

SAFETY: Eyes, Ears, Hands and Feet in 2016Kevin Sheehan

After a fairly mild winter, spring may arrive early this year. That means that we can all get out and enjoy the warm weather.  It also means that things we have not seen for a while will begin to appear.  Those things include both motorcycles
coming out of winter storage, and Black Bears coming out of hibernation. Awareness will help us to have safe experiences with both.

Since winter is not an ideal time to ride a motorcycle, we get used to not seeing motorcycles on the roads during the winter month.  Once spring weather arrives, motorcycle riders will start to get out and ride.  Riders should be sure that
their bikes are in good working order, and auto drivers should be on the lookout for motorcycles.

Since Motorcycles are smaller than automobiles, it is easy for an auto driver to not see a Motorcycle.  A motorcycle can easily be lost in the “blind spot” of rear view mirrors.  Drivers should not completely rely on mirrors. 
Be aware of the blind spot, and double check.  Also listen for the sound of a motor cycle.  Be cautious when going through intersections.  Insurance companies estimate that 45% of all motorcycle crashes occur at intersections.  
Remember that motorcycles cannot “stop on a dime”, and allow a more following distance when behind a motorcycle.  Always assume that a motorcycle is closer than it looks.  Try not to think of the machine as a motorcycle, but as
a person in motion.

Motorcycle riders need to do their part too.  Riders should use turn signals, and should flash brake lights when slowing down.  Riders should not tail gate.  Riders should try to be visible when riding by wearing bright colors, and by
using headlights.  Riders should also be aware of the idea of blind spots in an automobile’s rearview mirrors, and try to avoid them.  If both riders and auto drivers look out for each other, then everyone will have a safe experience.

Details on having safe encounters with motorcycles can be found at the following link. https://msf-usa.org/downloads/Motorist_Awareness_tips.pdf

Town Reports   Town Reports
Avon 426   Windsor 130
Burlington 314   New Milford 127
Farmington 258   Winchester 120
Simsbury 207   Granby 119
Torrington 166   Bloomfield 105
Canton 160   West Hartford 102
Southbury 138   Woodbury 91

http://www.depdata.ct.gov/wildlife/sighting/bearsight.asp

 
 

Pollen Problems

Ever make it through the snowy winter, only to be bogged down by sniffling, sinus infections, and itchy eyes? It’s common—seasonal allergies, also called allergic rhinitis or hay fever, affect up to 50 million people in the U.S. And when the season
strikes, the sick days start flowing: In one large study, 55 percent of workers reported calling in sick because of allergies. Sorry boss!

Pollen is the most common season-related allergen, while dust, mold, and good ol’ Fluffy can bug us indoors any time of year. But here’s a fun fact: These allergens are usually harmless—it’s our immune systems that are to blame, mistaking
them for dangerous intruders. In defense, our bodies release histamine, which dilates blood vessels and causes eyes to water, skin to itch, and sinuses to congest. (Yeah, we’re pissed too.) But the reason not everyone deals well with the springtime
blues? Reacting to allergies also depends on genetic makeup.

Most scientists are still baffled as to why we have allergies. But one study did find a molecule in chickens that acts as a fossilized version of the molecule that causes humans to react today. This shows that the evolution of allergic reactions began
nearly 160 million years ago! And these reactions aren’t just a quick battle. Most people experience the sneezing and itching almost immediately after exposure, but congestion and fatigue can kick in up to eight hours later (surprise!)  .
And we can’t just snooze off the symptoms—doctors have found that allergies also hinder our quality of sleep.

Spring Allergies: Your Action Plan

Climate change—and the subsequent higher temps—leads to premature pollen release, which means our immune system has jump-started its action plan to react against the allergens. Luckily, we can have our own action plan to battle back:

1. Keep it cool.
Shut the windows and turn up the air-conditioning to keep out pollen. Avoid using a fan that can whirl around dust and pet hair too!

2. Avoid the wind.
News flash: Pollen travels. Try to stay inside when it’s especially windy out (or go to an indoor park!).

3. Trim the grass.
Make sure to keep the lawn tidy. Try wearing a dust mask to avoid breathing in the pollen, and remember to strip down once you’re back indoors. Pollen can stick to fabric!

4. Slide on the shades.

We weren’t kidding when we said wear shades year-round. The eye-protection ain’t just for the sun though—it’ll also help keep pollen out of your eyes.

5. Hit the showers.
Remember to shower before snoozin’ to rinse off any allergens that may be stuck to the skin and hair.

6. Clear those sinuses.
Try clearing up those nasal passages with a little salt water. Also called nasal irrigation (lovely), the liquid will flow through the nasal cavity and wash out allergens and mucus. Some experts recommend a neti pot for
easy pouring, yet others warn of its dangers. Just make sure to speak with a doctor first before using.

7. Eat smart.
Some foods may even help fight spring allergies. Trying filling that diet with nuts, apples, fish, red grapes, and tomatoes. Can’t hurt to try!

8. Hit the drug store.
Try some OTC remedies like eye drops or oral antihistamines. Some alternative solutions, like an extra dose of vitamin C, may help too!  Just beware of nasal sprays: Some people have reported becoming addicted!

Originally published April 2012. Updated April 2015. APRIL 9, 2015 | BY LAURA SCHWECHERL| GREATIST.COM

 

ISO Awareness – Don McBournie
A fundamental requirement of ISO9001: 2008 is that top management must insure that quality objectives are established, measureable and consistent with our quality policy. Our auditors will often
ask; what are the company’s quality objectives? The answer you should give is:

  1. Our justified returns (our mistakes) should not exceed 2% of our total shipments.
  2. The amount of nonconforming material we produce should not exceed 2% of the total we produce.
  3. Our on time delivery must be 95% or better.

For FEBRUARY the values were:

  • Justified Returns:  0.3% and for the year 0.3%. A great result continues.
  • Nonconforming Material: 0.3% for February. For the year we are at 0.7% . which is
    well within our 2015 goal.
  • On time delivery:  99%on time delivery for February. WOW! Again, an incredible performance. We really can say we ship on time most every time. This is a great performance!

    Polymer Resources, Ltd. Newsletter compiled & edited by Carrie Morse. Please send submissions, ideas and suggestions to cmorse@prlresins.com.